Abstract: Check out the exhibition hall to learn about the achievements of rural revitalization; Into the farm library, wander the ocean of books; Come to the cultural station, participate in a variety of cultural activities...
Beautiful environment of Weicheng Town Cultural Service Center
Volunteers give children calligraphy lessons
Send culture to the grassroots
Visit the Soviet Jane Memorial
Check out the exhibition hall to learn about the achievements of rural revitalization; Into the farm library, wander the ocean of books; Come to the cultural station, participate in a variety of cultural activities...
In early spring, when you enter Weicheng Town, Youxian District, no matter which village you are in, the first thing you will see is the beautiful and spacious cultural square, the newly built cultural activity center, and the farmer's library with a variety of books. This is a new change brought about by the improvement of the quality and efficiency of public cultural services in Youxian District after the adjustment and reform of the township administrative division and the village level system.
In recent years, Youxian District has closely connected with reality, actively recognized change, adapted to change and sought for change. Based on meeting the spiritual and cultural needs of the people in the new era, it highlights the long-term normal, innovative development and effect superposition, promotes the public cultural services in the district to expand the scope and improve the quality, and makes the people live "alive", feel happy, and feel fulfilled.
□Xie Peili, a reporter of media integration of Mianyang Daily Zhou Yu Photo provided by the Publicity Department of Youxian District Party Committee
Build Three Positions and optimize the "life circle" of mass culture
Walking into the calligraphy room of Osmanthus Community in Weicheng Town, a strong cultural atmosphere comes in front of you. Several residents are here to exchange their views and suggestions with their hearts, appreciating each other and making progress together. The side of the dance studio, the community aunts carefully rehearse the program, to participate in community activities to prepare, a few children are also in the side to follow the imitation, very boisterous.
"In order to enrich the cultural life of residents, the community will carry out rich and colorful cultural activities every year, and people gradually get used to coming to the community for leisure time. I also met a group of good friends with the same interests here, and life is getting happier and happier." Resident Aunt Li said with deep feeling.
The calligraphy room and dance room of Osmanthus Community are only one of the cultural "new positions" created by strengthening resource integration and gathering talents in Weicheng Town. In recent years, Weicheng Town has promoted the construction of cultural positions according to the "3+N" organizational structure, among which, "3" means the establishment of the town's new era civilization practice center, the village (community) new era civilization practice station, and the enterprise and shop's new era civilization practice point. "N" means Feilong Mountain Patriotism Education Base, Tielu Village Zhang Yong Spiritual Culture Display Base, Helin Oasis Green Ecological Demonstration Site, Xujiachang Family Style Family Training Street.
"We have built 31 new cultural positions, including one Party school jointly built with the School of Marxism of Southwest University of Science and Technology, and four cultural 'new positions' such as 'Town History Hall'. We have also set up 'Sichuan Opera Mask' showroom, bamboo weaving art studio, and 'Huangjing Bean Jelly' production workshop, so that the cultural positions not only win in number, but also meet the needs of the masses in terms of richness." Weicheng Town relevant responsible person said.
With the support of high-quality development of public cultural service, Weicheng Town has been awarded 25 provincial honorary titles, such as "The First Charming Town of Rural Cultural Revitalization in Sichuan", "Pilot Town of Public Cultural Service Quality and Efficiency Improvement in Central Areas of Sichuan", "Model Town of Rural Cultural Revitalization in Sichuan", and Tielu Village has been awarded the honorary title of "the First Model Village of Rural Cultural Revitalization in Sichuan".
Weicheng Town "brilliant" behind, cannot leave the planning layout of the tour fairy. In view of the current situation of increasing management area and population at the grass-roots level after the adjustment of township administrative divisions, Youxian District, based on the reality and taking a long-term view, revitalized resources and further optimized the "living circle" of the mass culture of "15 minutes in the city and 10 miles in the countryside".
In the aspect of actively improving the network of public cultural facilities, Youxian has built 24 town (street) comprehensive cultural stations, 172 village (community) comprehensive cultural activity centers (cultural squares), 112 rural libraries, 60 community libraries, and renovated and expanded 4 town history museums, village history museums, and rural farming museums. We promoted branch libraries and cultural centers to enter rural areas, scenic spots, schools and enterprises, and built 19 branch libraries and cultural centers.
We will vigorously promote full coverage of the broadcasting network system. Youxian actively adapts to the development needs of digital economy, rural revitalization, grass-roots governance, and so on, gives full play to the advantages of broadcasting technology innovation and publicity and guidance, builds 1 district level platform, 9 town level platform, 151 village (community) level platform, and 2,505 terminal broadcast stations, and builds the province's first synchronous three-level broadcast control platform, realizing the full coverage of emergency broadcast stations system in the village (community) within the region. It has formed a unified, coordinated and interconnected broadcasting system, and expanded faster and more efficient channels for digital public cultural service.
Extensive construction of cultural service "micro sites". By taking advantage of the construction of the new era civilization practice center, Youxian has explored the establishment of 364 "micro sites" for cultural services such as enterprises, scenic spots and cinemas. Elaborately established such cultural volunteer service brands as "Hecai Mother", "Bridge of the Heart", "Soap · love", "Fule Spicy Mother" and "Hengshan Embroidery Woman" to open up the "last kilometer" of serving the people.
Extend the "service circle" of public culture by activating Three Platforms
Today, the performance of "cloud", the outstanding works of mass literature and art in Youxian "Four Seasons of Hibiscus · Literary and Artistic Time", has become a hot topic for everyone to talk about. "The purpose of this activity is to further study, publicize and implement the Party's 20 Great spirits, constantly meet the cultural needs of the masses, encourage and guide the majority of literary and art workers to go deep into the grassroots and the front lines to create and collect styles, sing the theme, spread positive energy, and gather the powerful spiritual power of you immortal cadre to unite and forge ahead and strive for greatness." Youxian District Committee publicity Department relevant responsible person said.
At the beginning of 2022, the "Four Seasons of Hibiscus · Literary and Artistic Time" began to be carried out on a regular basis, with diverse forms, rich contents and connotations. The relevant person in charge of the publicity Department of the District Party Committee introduced that the "Four Seasons of Hibiscus · Literary and Artistic Time" project innovated the operation mode of "online + offline", and created a column of "Four Seasons of Hibiscus · Literary and Artistic Time" through the online APP of "Live streaming of Youxian", the wechat official account of "Youxian publishing" and "Meeting Youxian". More than 80 periods of mass literature and art walking to the grassroots, square dance "cloud" competition, mass outstanding literary works "cloud" performance and so on were exhibited. Offline activities such as "music" to enjoy the immortal, "dance" to move the immortal, "calligraphy" immortal, "light and shadow" immortal, "intangible cultural heritage" immortal are carried out.
The mode of "online + offline" is well received by the masses. Youxian, through technology enabling, innovates forms, explores new modes of public cultural services, and constantly extends the profound foundation of grassroots public cultural "service circle".
In terms of innovative cloud cultural service platform, Youxian actively builds a digital service platform to expand service time and space. Since 2022, activities such as "Spring Welcome Culture" online walking at grassroots level, square dance "cloud" competition, and "Four Seasons of Hibiscus · Literary and Artistic Time" exhibition of outstanding literary works "cloud" have been carried out, attracting nearly 300,000 people to participate and creating a positive and healthy online cultural atmosphere. Among them, the "cloud library" platform covers all 172 rural libraries in eight towns of the region, ensuring that cultural services are "not closed" and cultural supplies are "not interrupted".
At the same time, Youxian insists on building a diversified offline activity platform -- launching cultural activities with the theme of "Four Seasons of Hibiscus" around "our Chinese dream culture into the thousands". The regular development of "our festival to send culture (opera) to the countryside", "the book travel fairy read beautiful", "red art light cavalry", "street art", "rural stage" and other cultural brand activities. We have made innovations in the mode of "public order, government bill". Last year, 196 comprehensive cultural stations (centers) carried out more than 5,800 cultural activities.
"We also take the rural culture revitalization charm competition as an opportunity to actively build a rural culture competition platform, dig into high-quality cultural resources from all over the country, encourage new rural sages and cultural talents to appear on camera, and use the way of offline on-site narration and online video promotion to show the folk customs, local specialties and living environment of hometown in the new era, and display the development results of local characteristic cultural industries. And then in the whole region to form 'each town a feature, each village a highlight' of the mass cultural supply mode." The person in charge introduced.
Gather three forces to serve the "circle of friends"
Wang Xu is a staff member of Xinqiao Town Comprehensive Culture Station in Youxian District. As an inheritor of the intangible cultural heritage "guadaban" of Youxian District and a lecturer of the districtlevel public information group, Wang Xu knows the heavy responsibility on his shoulders.
Since 2002, Wang Xu has stuck to the grass-roots front line and been enthusiastic in various cultural undertakings. With his own skills and talents, he has provided free haircuts and photos for people in the area, carried out more than 1,600 literary and artistic voluntary service activities such as sending calligraphy and painting, writing Spring Festival couplets, creating allealleto in dialect, public welfare propaganda and red benefit performance, and conducted voluntary calligraphy enlightenment counseling and education for children in the area for a long time.
In order to enrich the cultural atmosphere of the district and enrich the leisure cultural life of the masses, Wang Xu has been teaching various Musical Instruments for a long time voluntarily according to the interests of the masses. Wang Xu's "disciples" can be seen in many festival performances and large-scale cultural activities. At the same time, he volunteered to tutor all villages and communities in the town of art programming, so that Xinqiao Town's cultural work on a new level.
For his long-term hard work and dedication, Wang Xu has been praised by the masses and affirmed by governments at all levels. He has successively won the honorable titles of "Top Ten Local Cultural Talents of Sichuan", "One Hundred Outstanding Volunteers of Sichuan", "Top Ten Volunteers of Mianyang" and "Outstanding Inheritor of Intangible Cultural Heritage".
In recent years, Youxian has built an open, diverse and vibrant public cultural service team through social participation, and has cultivated a large number of outstanding cultural talents like Wang Xu.
Mobilize professional forces to sink to the front line. To explore the establishment of a pairing support mechanism for cultural talents, establish a "Lotus competes for beauty" cultural class, organize professional talents in cultural institutions such as the district cultural center and the district library, and carry out the "pairing sub-culture" support action through the Spring Festival sending warm, fixed performance, art direction and other forms; Through opera into the countryside, culture to the countryside, literature collection, cultural public welfare training and other ways, the eight professional teams, six associations (studies) and other high-quality cultural resources down to the town and village level, regular training of grassroots cultural cadres professional skills, training of folk artists and cultural talents, and activation of rural cultural development momentum. Last year, the total number of "sinking" artists in the region was 580.
We will coordinate the efforts of various parties to build and share the benefits. To break the pattern of "fighting alone" in the publicity and culture departments, multiple departments of health, science and technology, education and justice should cooperate and cooperate. Trade unions, the Communist Youth League, women's federations, the Federation of Arts and Culture, and the Federation of Social Sciences should also give full play to their respective advantages and gather various projects, such as artistic performances, popularization of popular science, reading sharing, legal education, sports and fitness, and mass games. It has guided the establishment of more than 700 volunteer service teams with various characteristics, such as "Women · Her strength", "Sunshine Messenger", "Flying Flag" and "Sunset Red", giving full play to the clustering effect of cultural services.
Mobilize the masses to strengthen the construction of "cells". It has guided the establishment of 34 cultural and art volunteer service teams at the three levels of district, town (subdistrict) and village (community), with more than 460 registered cultural volunteers, regularly carrying out cultural service activities. Build "Furongxi" reading class, "calligraphy class", singing group for the elderly, "Quaqi board" and other traditional culture transmission organizations and associations, regularly carry out training lectures, tickets and other activities, and the construction of cultural service "cells" around the masses is constantly strengthened.
Cultural revitalization is an important part of rural revitalization strategy. For the future, Youxian is full of confidence -- giving full play to its position role, innovating service methods, accurately connecting with the needs of the masses, focusing on improving service quality and efficiency, continuously expanding activities, extensively carrying out more popular cultural activities, further enriching and activating the cultural life of the masses, improving the efficiency of public cultural services in the district, and helping the revitalization of rural culture.